Audience Research
An audience is made up of a specific market segment. market segments includes gender, age, culture, religion etc.
Film distribution companies uses target audience in order to specifically target the with the sheer focus to target these audiences in order to maximize revenue and profits.
This allows to film producers to be contextual with the codes and conventions of a genre and make it specific to a certain target audience.
In my primary data, i interviewed fellow college students at saying which genres appealed most to them. I noticed that the females aged 16-18 where more attracted to the romance, comedy and thriller genres whilst the males preferred action, crime and thriller. I than researched on the BFI statistical yearbook that the age range 16-24 who are the most persistent cinema goers also preferred a synergy of these genres.
From analysing my data i can see that thriller, crime and comedy are the most selected genres. I believe this is mostly due to the fact that crime is engaging whilst comedies are fun and action leaves the audience at the edge of there seat. These are all common for Teens to enjoy.
Personally, i would preferably make a synergy urban crime thriller directed at teenager and young adults in the UK as the diolouge and the context will be directed towards them and these genres is not being uded to the full extent and there is a gap in the market for it. Example's of this only include Top Boy which has had a surge of success but is only on the small screen.
An audience is made up of a specific market segment. market segments includes gender, age, culture, religion etc.
Film distribution companies uses target audience in order to specifically target the with the sheer focus to target these audiences in order to maximize revenue and profits.
This allows to film producers to be contextual with the codes and conventions of a genre and make it specific to a certain target audience.
In my primary data, i interviewed fellow college students at saying which genres appealed most to them. I noticed that the females aged 16-18 where more attracted to the romance, comedy and thriller genres whilst the males preferred action, crime and thriller. I than researched on the BFI statistical yearbook that the age range 16-24 who are the most persistent cinema goers also preferred a synergy of these genres.
From analysing my data i can see that thriller, crime and comedy are the most selected genres. I believe this is mostly due to the fact that crime is engaging whilst comedies are fun and action leaves the audience at the edge of there seat. These are all common for Teens to enjoy.
Personally, i would preferably make a synergy urban crime thriller directed at teenager and young adults in the UK as the diolouge and the context will be directed towards them and these genres is not being uded to the full extent and there is a gap in the market for it. Example's of this only include Top Boy which has had a surge of success but is only on the small screen.
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