Target Set

The targets i have setted till the next blogging health checkk are: 1. Post more frequently and less inconsistently 2. Use more digital devices to present my ideas 3. Post more primary research 4. Post more evidence of filming and evidence.

SWOT

Blog audit

Evaluation of roughcut

Feedback of roughcut 1

Rough-Cut

Blogging Health Check 2

From this health check, I have noticed that there is a wide possible range of features in my blog that i have to improve upon; The most obvious being a lack of diverse use of technology. This is what i will be extremely focusing on going forward and backwards in my blog. Furthermore, i will complete blogs 18 and 29 in order to make up for lost marks as well as post sufficent pitch feedback and action points, I can improve from. I will also go much more in depth when analysing the filming/editing evidence as well as how successful the shots and the editing was. Finally, I will look at the audience feedback that i obtain from my rough cut and improve upon anything that they have said.    

Editing process (Emmanuella)

When editing we realized our camera work was weird in the  mastermind scene. The shots were unfocused and just a little bit blurry. Our teacher suggested that we should re-do that scene.

Order Of Credits (written by mohamud)

This is the order we will be using for our final title sequence. We have sticked to the odes and conventions of title sequences in our genre and have gained inspiration from them. Our titles will be integrated into our shots and blend in the background.

1. Production Ident

2. Distribution Ident

3. Distribution title sequence 

4. Production in the title sequence

5. Mohamud Madey

6. Quincy Harmsen

7. BREAKING AND ENTERING

8. Reeve Isaaacs

9. Mila Kunis

10. Casting by Vincent Lange

11. Costume design by Emmanuelle J

12. Music Supervisor Quincy Harmsen

13. Edited by Reeve Isaacs

14. Production designer Mikel Sampsons

15. Cinematographer Huang Son Min 

16. Written by Javier Rodriguez

17. Directed by Emmanuelle J

Evidence Of Filming written by Mohamud

Evidence of filming

29/11/16 (written by Mohamud):

On this day, me and quincy went to goswell estate in islington to film our establishing shots that will open up our title sequence. We faced many problems that we overcame such as getting permission from the council who let us film only if we never distracted any resident and put there faces in it. However, they seemed a bit co-operative and helped us in making our first scene. Also we had the risk of the camera falling down 500ft down the building as we had a tight filming spot but as our media technician, Fergy, taught us how to use the tripods; we thankfully never faced this problems. 

@candi_media_6 pic.twitter.com/8m0TkQYjAK

— Breaking & Entering (@CandiMedia25) December 1, 2016

@candi_media_6 pic.twitter.com/Z6boOxCTfB

— Breaking & Entering (@CandiMedia25) December 1, 2016

1/12/16 (written by Mohamud):
On this day, me, emmanulle, reeve and quincy stayed at CANDI room 326 to film our mastermind scene for our title sequence. We had yo film in a tight area with a small table so all four of us couldn't fit in well. However, we managed to squash our selves in. Another problem was the lighting but the dedo light we used helped us significantly. Overall, this scene we done was a brilliant success and we will be looking forward to filming it.

@candi_media_6 Filming the mastermind scene in room 326. pic.twitter.com/uuIayUrJOA

— Breaking & Entering (@CandiMedia25) December 1, 2016

08/12/16 (written by Mohamud):
On this day, me, quincy and reeve and quincy went to Hatton Gardens in Central London to film our Lay up scene for our title sequence. It took us almost 4 hours to film our shots but we overcame many difficulties like finding an accepting jewellery shop to film our shots. We also managed to film in bustling traffic in broad day and not intefering with citizens who are going to work and minding there own business. Thankfully, we came to Hatton gardens prepared with all our shots that we planned in our storyboard so we didn't need to spend more time than neccesary whilst filming. Overall, this scenes filming went thankfully well and the shots look good enough to edit.

Filming last thursday in hatton gardens. pic.twitter.com/InWY0NLUtC

— Breaking & Entering (@CandiMedia25) December 12, 2016

More evidence pic.twitter.com/qhT2b4kWkh

— Breaking & Entering (@CandiMedia25) December 12, 2016

Changement of mise-en-scene (by emmanuelle)

New Ident

Being independent, I decided that our ident needed to improve as it never looked as professional as i expected it to be this is why i produced my own new original logo on Photoshop using it skills. 

This is my final logo:

This will be integrated into the establishing shots of my film to fit into the the title sequences conventions of our genre, Urban, crime thriller.

Pitch Feedback

While  presenting our idea to the class I was feeling really nervous however half way I got comfortable and this activity really helped to gain more confident talking about my work also to apply critics in order to improve.

• As the mise-en-scene of the group I realised that I did not do enough research on the location so  I guess I need to do more research for the location and find a shop where we can film.
• the idea behind the costume is supporting how media portray young black/Arabic teen boys (hoody, timberlands, black backpack (carrying weapon or drugs) 
• most films will show teens boys planning to steal phones or sport wear
• we challenge that by planning to steal jewels
• planning the heist professionally might seem unusual to some viewers because we expect to see teen boys planning to steal something in a park or on the road

(written by Emmanuella )  

Casting & Audition of Actors/Extra.

All the actors that will appear in our title sequence are three of the students in our group, therefore there wasn't anyone else that we had to interview or audition to play a part in our film.

Final Pitch

Final Pitch

TASK 16: Sound

What is sound?
Sound are vibrations that travel through the air, and can be heard when the go into and through a person's or animal's ear.

What is soundscape?
A piece of music considered in terms of its component sounds.

What is sound design?
The process of specifying, acquiring, manipulating or generating audio elements.

What is suspension of disbelief?
A willingness to suspend one's critical faculties and believe the unbelievable; the sacrifice of realism and logic for he sake of enjoyment.

Why is sound important in film?
It helps immerse the audience within the world the film is presenting. It presents the tone and atmosphere of the film, and could help giving the audience ideas of plot, character significance and morality. It could help sway the audiences emotional reactions to moments or even increase the realism of the film. Some people; such as George Lucas, believe that sound is 50% of a film, and without sound, the film is incomplete.

Health-Check - Blog task 23

I have currently caught up with the blog tasks that i had to do and i've also tried to use a variety of different ways to present the blog-tasks.

I will now have to keep myself organised and do the blog tasks that need to be done in time so i won't fall behind.

Macro & Micro analysis - Blog Task 14

Blog task 17 - Analyse the use of sound in one film opening.

Final Idea

written by reeve 

Risk Assessment

Risk Assessment written

As for all film productions, there are man potential risks that occur whilst a film produces stunts and many other action packed scenes. In this blog post, I will be looking and analysing these risks and avoiding potential problems. 

The first risk is that we will be holding really expensive equipment that involve cameras, tripods and fig rolls. This could leave us susceptible to being robbed. One way we can avoid this is working in public areas and always having 2 or more people whilst filming. This also could mean that the cameras could be damaged however with persistent teaching from the media department we can cater for these problems efficiently.

Another risk is a miscommunication between partners which could lead to people not making it to filming . One way we combated this is by creating a whats app group which we exchanged numbers which means that we can avoid in upcoming problems and if someone cant make it for some  reasons than it can be easily communicated.

PITCH Characters rep

Rough production timetable

Production schedule from mohamud made and reeve

Mise-en-scene

               

Credits/ title

a) What will the title credits look like?
For the font/appearance of our films main titles, the decision for our font isn't exactly final yet. I believe we were leaning more towards using an 'Eroded' font similar to this:

This font (called Plane Crash) is not our final font for the film. The font for the rest of the credits will probably be the same font used for our title, so we will have to make sure our font looks decent will other text or looks good on varied sizes. If the eroded font makes things difficult for us, we could possibly use a more simple font like this:

This font (called YWFT Matter) is a pretty nice looking font, but is also a font we haven't considered for our final film. This is only a font to fall back on if the 'eroded' fonts don't work out too well. This font is also similar to those used in the 'Bullitt' opening credits, so this font usage could be considered as homage to one of our inspirations for our opening credits.

b) If we stay close to our inspirations (Taking of Pelham 123 (2009) and Bullitt), we would probably have the font usage remain sort of simple yet stylized in way that makes the text move around on screen, alongside objects or timed alongside music, or forming in a stylized way.

Storyboard

Brand our blog

Brand your blog (By Mohamud Madey)

To brand our blog, I decide to use a broken into jewellery box. This is because the context of our title sequence is about a heist of a jewellery store and I found that it is relevant. It also connotes of what our title sequence is about and gives the blog reviewer an immediate idea of what our group are working towards and what we are trying to create.  

LOGO MAKING

                                                                    Logo
We had to have a go at using after effect to create a LOGO

• I found it really hard to edit on mac computers
• I do like my logo but this little activity just made realize that editing is not for me (got to be honest)
• it too me long to remember export and import
• to chose the style of writing

Blogging task 33

In this lesson, we learned how to make our own ident by using websites and adobe after effects. This allowed me to use a synergy of platform to make it effective and realistic as if it was an actual professionally run production company. I will most likely apply these skills and make a new and improved ident for the final film.

TASK 33: Concept Ident

In our lesson, we learned about some websites, templates and software that can help us make some company idents that we could possibly use in our final film (which we won't). We used a website called 'Online Logo Maker' where we could make a custom bad logo, which we then saved onto the desktop. From there, we looked at several pre-made After Effects templates which we could then use to make our Ident. I wasn't particularly a fan of most of them, so I tried to pick one that wasn't as 'over-the-top' compared to the others. From there, we could replace the placeholder logo with our very own bad logo. I can't say I'd ever want to use either the ident itself or even the logo for our final product.

Institutional Detail

Blog Task 33

Production schedule

Production schedule from mohamud made and reeve

Audience Details

Audience Detail (written by Mohamud Madey)

We decided that our chosen genre usually appealed to the unisex young adult age range of about 16-24. However, to prove this we conducted primary and secondary data so that we have a rough idea if our audience would be appealed to this certain type of movie. Since the movie is urban as it is based in the city of London; it would only be common sense if our genre is more mainstream. Also, the codes and conventions of our target audience have similar appeals which are faced paced and suspended belief type movies as well as laid back movies that involve comedy. 

For our primary research, we interviewed 4 people including 2 males and 2 females where each gender had a age range of one older and younger than 24 years old. We noticed that females above the age of 24 where not as interested as males and that all our respondents under 24 would like to watch our movie. Here is the proof of our research.

For our secondary research, we used the BFI statistical yearbook and the YouGov research page and looked at our similar movies inspiration which included the Dark Knight, GTA V and the taking of Pelham 123. This gave us an audience profile of who would be interested in our specific movie. Here is what we obtained:

    

TASK 22: Remake Evaluation

We attempted to do a shot-by-shot remake of the opening sequence of Collateral. For the most part, we did fairly well. When it came to planning and doing storyboards, we had a fairly easy job to do for it. Most of the shots were easy to remake and copy, as the opening was fairly simplistic. As the original films opening takes place in a crowded airport/shopping mall-like area, we considered filming in the small shopping centre nearby, so we could possibly replicate the 'bustling and crowded area' look, but we decided against that due to time constraints as well possible problems of people walking in front of shots, or not wanting to be filmed. We instead settled with filming on the bottom floor of the college, as it would be much easier and there would be less people present to disrupt shots (though we still experienced enough of that). For filming, we used the standard HD camera's provided to us by the college, as well as a tripod and a fig rig (which we never used) that were also provided to us by the school.

For editing, we used Adobe Premiere Pro CC 2015. We were able to slow down shots (which looked kinda weird, but it worked out fairly decently), edit sound levels, and even add in the soundtrack from the original movie. Most of this was possible due to the incredibly helpful IT team at the college, who taught us about editing sound levels, and slowing down of speeding up shots. They also taught us about special effects, but we didn't have the time to incorporate any into our remake. We also tried to make the opening look more 'real' and 'authentic' by adding the Paramount Productions Logo to the start of the film, like in the original, but we overlooked the completely different aspect ratio between the Paramount Ident and the rest of the opening, resulting in an abrupt aspect ratio change. This is something 'we' (or 'I' because I was the one who decided to put it in, and therefore screw it up) could've edited if we had the time or if I was less careless and oblivious. As for the rest of the opening, we added some opening credits such as displaying the actors names and such. The opening of our remake is not exactly identical to the original film, as we changed some dialogue and we added a shot that wasn't present in the original film. I guess it was so we could give it our own personal spin on the opening. Aside from the previously mentioned shot, we tried to stay true to the original in terms of shots, though they aren't exact, as we didn't really have the appropriate space or skill to replicate some of the shots. Ours is a bit more 'boring' compared to the original, since our lighting is much more dimmer, since we filmed in a college hallway, rather than a bustling and brightly lit airport, and due to being in a college hallway, our setting is a bit boring in comparison, since there are no other people present in shots aside from the two stars, and there isn't much to care about or be interested in looking around a hallway.

My prelim is also the group's practical remake.

Task 16

Task 22

Remake Evaluation

Planning

- Our group decided to do a remake of 'Collateral'. The planning of the remake was by far the easiest step in my own opinion due to the fact that all the shots we needed to create for the remake where all shown in the original scene of Collateral. We were able to easily storyboard the shots of the scene that we were going to create. However, what we planned out in the end did alter from the original scene due to the difference in location/props etc. 

Filming

- The filming of the remake was the most enjoyable yet also the most challenging part of the remake. What was the most challenging for the remake was the fact that we actually had to create what we planned out for the scene in the short amount of time that we had left compared to the time we allocated for the planning and the editing. Most shots took quite a few amount of retakes before we got them the way we wanted, the reason we needed to take these retakes was probably the fact that none of us were actually 'good' actors, yet we wanted the acting to be somewhat decent. 

Editing

- While we did run into a few problems for editing, for example not knowing how to use certain effects such as slow-mo, or using a soundtrack representing the busy setting in collateral. We did manage to take our time and finish the editing the way we wanted to. The media technicians at our college were very clear and quick in telling and teaching us how to get rid of the problems that we were facing.

Overall, the remake went better than i expected. During the whole recreation of the scene, my group was serious and professional about the remake while we also had a lot of fun doing the task together as a team.

TASK 25: 'Head On' Activity

The 6 Minute Creativity Challenge

Blogging task 25

TASK 23: Health Check 1

This is the feedback for the work I have done so far. I guess I'm fairly pleased with results, as I completed most of the tasks, got positive feedback, and a pretty decent grade. I am happy to know that my 'quality' of writing is actually good, and my idea of a film opening is seen positively, though trying to convince my group may take some effort.

As for the improvements, I'll obviously have to start getting work done earlier to meet deadlines, and in other cases; actually finish my work. I'll also have to start incorporating much more usage of Prezi and Emaze in order to make my work look less boring and so I can get a better grade.

FEEDBACK - IMPROVEMENT

Looking at the feedback I feel like I need to start meeting the deadlines and meet the targets thats been set by Mary. Firstly I'm going to start by changing the titles , complete the tasks -aim to post 4 complete blogs in a week and use more ICT apps.

Blogging Task 22

Practical Remake Evaluation

During our remake of Collateral, I noticed that it was extremely easy to plan and storyboard our shots as well as create a script. This is because the video provided us with a complex but understandable template to replicate. This in turn allowed us to storyboard the shots which were fairly simple but due to restrictions in time and space, we realized that our exact replication of the opening couldn't be completed and that my group, 25, had to do it in our own way.

This is when we decided to film inside the 6th form departments ground floor. Although it did not create the same bustling atmosphere as the airport had in the movie. We had more filming spaces that were quiet so our shot could seem much more professional. Furthermore, the use of the fig roll and tripod also gave us more professional shots.

Our final process was editing all our cuts to make final cut which wasn't easy but with the help of our group ICT intellect we managed to include effects such as slow motion as film titles that are transitioned into the cuts. Another problem that occurred was the sound. This is because we wanted to edit in a bustling sound that collateral had as well as include a bit of music toward the end that created tension without affecting the noise of the dialogue. We mange to hurdle other this in adobe premier by learning a tutorial from our media technician, Fergy who taught us out to change the volume for a certain period of time.

Evaluation of the Remake

I'm really happy with our remake because I was in charge of directing the actors and choosing where to shoot. The role of director boosted myself confidence I felt more involved and I got excited that my group were taking  my idea's  and applying it while shooting. So I'm thinking for the film opening that will shoot as a group I would like to be behind screen since I'm confident .
Also, the remake, makes me think of time managing when shooting our film opening this because we missed one shot that was planned on our storyboard (we had to get back to class before break to return the equipment) . This gives me the idea that when we make our film opening we need to have a time schedule so that we don't miss any scene.

Editing took us less than 2 hours but we were able to get the sound track, title and order of credits. I like the beat that we chose, it was catchy and fun to listen to. So I'm guessing for our film opening we will use an upbeat sound track a way to grab the audience attention (as sound is 50%)

Genre Shortlist

Blogging task 23

Blogging Health check 1

As you can see from my feedback, my blog is up to date but there are numerous ways it can be improved which I will be applying over this half term. The first method that I shall be doing to improve my work is explaining all key areas of my post more in depth. I will be doing this by evaluating and explaining all my point I have made thus explaining why I chose them.  Another way I will be improving my work is by applying more evidence in my research with direct sources of media so it is easy to view. By doing this it will help my work more legitimate and helm me when planning my final cut. Furthermore, I will also improve my work by using a bigger variety of media forms for viewers to view my blog and make it easier from them to navigate and for my blog to be presented more appealingly. I will also proof check any technological errors so that my blog is clear and easy to view.

Blogging task 17

Saw sound analysis in title sequence

In this film title sequence, the sound director uses a mixture of diegetic and non diegetic sounds to make the viewer build tension so that the movie creates a horror like suspensive atmosphere. The extreme background music sounds like a heartbeat whilst the screeching and screaming sound obviously are codes and conventions of a horror genre. By doing this, the viewer is more immersed and elusive towards the ,movie as well as on the edge of their seats from the offset. 

Although the genre's sound blatantly convey that it is a horror, it also uses sound conventions of other genres to appeal to other audiences not just horror movie lovers. This also connotes that the violent sounds as well as the other sound help portray other genres in this film such as mystery and horror which also help the title sequence more appealing.

Blogging task 16

Sound in film

Sound is extremely important to films as it hooks on the viewer in more than once sense to make the movie feel more immersive and less boring. It also gives a title sequence more appeal from the off set and keeps them hooked throughout the film. 

Sound - Waves that travel into ones ear through the air

Soundscape- Layers of sound blended together

Suspending belief- Believing in the impossible for a enjoyable experience

Wild track- a sound recording made without the cameraman

diagetic- natural sound

non diagetic- non natural sound (edited)

voice over- a narration

Foley- addition of a recording sound effect added on film.

Sound bridge- sounds that lead in and out of film

Collateral Remake

Practical Remake evidence of editing

In this blog post, we show you how we edited our remake activity, This in turn helped us learn new editing skills such as slow motion and sound fixes and how we can apply them to our own title sequence.

Remake - Evidence of Filming

Practical Remake Evidence of Filming

This is Reeve and Emanuella filming Mohamud and Quincy acting in the collateral remake. From this we learned skills of camera angles as well as manipulating the tripod for our own purposes and how we can apply it to our target audience in our main title sequence.

Task 18

Shot-by-shot Remake Storyboards

Practical Remake Evidence Of Planning

These are the storyboards drawn by Reeve with help from the rest of the group. They played a pivotal role in helping with the filming and ave us insight on how we should plan for our main title sequence.

Choosing genre

Sound

Why is sound important in films ?

Sound is important in a film as it is used to establish the tone and the atmosphere of the film, it also gives the audience clues about the plot, characters, and genre of the film. It is also used to 'suspend disbelief' which is the idea of moving the audience to the world of the film. This is a must  in a film to create realism for the viewer.

The director of the Star Wars franchise, argues that sound is 50%. Meaning that the product or film is incomplete without sound. 

What is sound : vibrations that travel through the air

What is sound-scape: a piece of music considered in terms of its component sounds

What is sound design: is the process of specifying, manipulating or generating audio elements

What is 'suspend disbelief' : the idea to get the audience in the world of the film 

Only diegetic sounds we watched a clip without sound and thoughts on it:
-boring
-not interested
-not engaged
-uninformed
 Only non-Diegetic sounds
Then we watched with out sound  which was more interesting, I started to engage with the actors and it became more understand able and helped create some suspend disbelief.

Both diegetic and non-diegetic sounds
When both types of sounds were present, it got more engaging and entertaining.
The mix of sound  increased tension while also helping create a sense of realism. In addition suspending disbelief  became more successful with both sounds involved as it  create a realistic world within the film.

Genre Convention

 written by reeve

MICRO AND MARCO

BFI STATISTICS

Categorising title sequence

what is GENRE

TYPES OF FILM OPENING

task 10

Analysing previous student work.

This is a title sequence done by a previous group of Media Studies student.

With this title sequence, it has an ambient quiet little tune playing along with the moving images which makes the title sequence a whole lot creepier and mysterious in the first half. In the second half of the title sequence, a more upbeat and intense tune is playing exactly when who appears as the antagonist enters the same area as the protagonist who seems much more helpless and weaker compared to the more bigger and masculine bad guy. The credits themselves are ordered well, starting off with the main actress and then the title of the film appearing across the whole screen. The font is simple and basic which i think they could've improved on, they could've also edited the credits so that they appear in beat with the tune playing so that they would fit in better.

I do think that all of the shots are really well done and particularly how the title sequence ended with the candle being blown out, and then the screening switching blank as if there's no light source left in the room that the shot was taken in.

4 types of title sequences

Titles on a blank screen.
Low budget and simple with a clear font stylised to fit in with the film. This type of opening to a film doesn't give anything story-wise to the audience and are usually considered boring as the audiences have to sit through and are forced to read the credits.

Titles using animation. This type of title sequence is usually high budget as it requires a team and staff to actually animate the opening to the film. This is my favourite type of title sequence to watch as i always find them interesting since the possibilities with using animation is endless. I find it even more entertaining and interesting when it is used for a non-animation film as the title sequences stands out more and is unique to the rest of the film.

Titles with images moving.

This type of title sequence makes it possible for the intro to go straight into the movie itself. It's possibly the most informative out of the 4 types when it comes to telling us about the story as it captures the action of possibly the characters, scenery or whatever else is going on which can gives us hints as to what to expect.

Titles with still images. These are similar to the titles on a blank screen, except for the screen actually being blank, there's a still image in the background which can usually show off the setting of the film or even gives us hints or clues using objects for mystery films etc.

Favourite film task 9

THE WEINSTEIN COMPANY AND COLUMBIA PICTURES PRESENT

-a film by QUENTIN TARANTINO

-JAMIE FOXX

-CHRISTOPH WALTZ

-LEONARDO DiCAPRIO

-KERRY WASHINGTON

-SAMUEL L. JACKSON

-DJANGO UNCHAINED



-costarring 
WALTON GOGGINS

DENNIS CHRISTOPHER

JAMES REMAR

DAVID STEEN

DANA GOURRIER

NICHOLE GALICIA

LAURA CAYOUETTE
ATO ESSANDOH
SAMMI ROTIBI
CLAY DONAHUE FONTENOT
ESCALANTE LUNDY

-MIRIAM F. GLOVER

- and DON JONHSON as BIG DADDY

- and with the friendly participation of FRANCO NERO

- django theme by LUIS ENRIQUEZ BACALOV

- casting by VICTORIA THOMAS

 - film editor FRED RASKIN

- original song
'ANCORA QUI'
written by
ENNIO MORRICONE 
and
ELISA TOFFOLI
sung by
ELISA

-Executive producers :
BOB & HARVEY WEINSTEIN
 SHANNON McINTOSH

-MICHAEL SHAMBERG 
  JAMES W. SKOTCHDOPOLE

- costume designer SHAREN DAVIS

- production designer J. MICHAEL RIVA

- director of photography ROBERT RICHARDSON a.s.c

- produced by STACEY SHER 
REGINALD HUDLING
PILAR SAVONE


First off.. All the big actors along with Quentin Tarantino's name appear at the very start of the intro when there isn't much going on except for an unique theme song to the movie and the western setting, the camera then moves to a group of people, along with the protagonist Django (Jamie Foxx) making a journey through the wild western setting with other names appearing on the screen, not too much happens in the film itself, so all the credits after still get a lot of attention from the audience.

TASK 14: Micro and Macro analysis

THE TAKING OF PELHAM 1 2 3 (2009):


MICRO ANALYSIS:
Camera:
The camerawork in the opening credits for the film is a bit strange. There are many shots, where it is filmed incredibly shaky and a bit unfocused (kind of like if a child tried to film something without knowing how a camera works), there are also various scenes where the camera has very quick movement, such as fast, blurry pans and just moving through locations really fast. There a also quite a few moments when the shots are filmed at a very low frame rate, giving the video a very choppy, rough and slow look to it. Occasionally, things would be framed more on the side rather than centred with the camera. There are a couple shots where the camera focuses on one character, and may either pan along with them (like the first moment Travolta's character appears), or will remain stationary (usually when the character isn't moving). This kind of camera work is more common when the antagonists of the film are on screen or when they are present in an area. When the protagonist is on screen, the camerawork tends to be more traditional and tolerable.

Editing:
There are very fast and rapid cuts featured within the opening credits. During the Columbia Ident and the first parts of the opening, the screen is zoomed out very far, and progressively zooms in, back to normal size (why it happens is beyond me). Usually when the film is focusing on the antagonists, the cuts get more rapid, some sequences are slowed down for 'dramatic' effect, or sped up on occasion. The text, credits and titles seem to be integrated into the scene itself, such as titles or black bars (representing trains?) appear and move behind and in front of various characters or objects on screen. Sometimes, the text moves around with objects on screen, like one occasion where text appears to be moving alongside and in front of a train, before stopping at a stop, as if the text were a passenger. One a few occasions, characters and objects on screen are used for transitions, such as a person walking by in front of the camera being used to show the next scene appearing behind the character. As mentioned earlier, the scenes with the protagonists seem to play normally, without any 'wacky' 'stylish' edits, except for when text appears on screen. The music also has slight timing with the edits, such as more sped up footage being used during the 'louder' parts of the song, with normal or slow footage playing over the quieter moments of the song. For the main titles, the appearance of "1-2-3" on screen was timed with the song.

Mise-en-scene:
The antagonists tend to appear wearing darker, more casual clothing. Some may be a bit conspicuously dressed (like Travolta, who is wearing a black beanie and sunglasses) or may have visible injuries such as a scar or a 'plaster' over a persons nose, some of them also have visible tattoos. The protagonists seem to be more smartly dressed and do not look conspicuous at all.

Sound:
The opening primarily plays Jay-Z's '99 Problems' during it. Scenes with the protagonists seem to have more calm, traditional film score playing, while the antagonists have '99 Problems', which is more 'aggressive'. Sometimes, the music during the antagonist's scenes cut '99 Problems' off to play more tense film score, but suddenly cut back to '99 Problems' with no rhyme or reason. Sometimes, random sound effects are heard throughout the opening, but sometimes, certain sounds are timed with  things seen onscreen, such as sniffing or the sounds of trains.

MACRO:
What is the key plot introduced in the title sequence?
There are a few people who are planning to take over a train, and the people in the control room most likely need to do something to stop them.

In what order is the storyline introduced?
In real-time (?) it seems. The plot from both the protagonists and antagonists perspectives seem to to happening at similar or the same time, as the film repeatedly cuts between their perspectives.

What characters are introduced? When and how?
The main antagonist (Travolta) is shown first, entering the subway. The people we believe to be helping Travolta are shown right after standing around in the subway, some holding bags and such, waiting in at the terminal or another who appears to be going into the subway himself, and the last one waiting at a different terminal. After that, the main protagonist and his 'fellow workers' are shown, doing work and having conversations.

What social groups are represented? How are they represented?
Criminals are represented in a negative light because criminals are bad. They are made to look more casual and unkempt. They seem to have either injuries or tattoos, to probably make them look more tough and threatening. The protagonists are presented to look more neat and tidy in comparison, so they look less threatening and more relatable.

Genre and target audience research

 Which 3 genres were most successful at the UK box office?
The three most successful genres at the UK box office were Animation, Action and Comedy. (in 2013)

 Which 3 genres were least popular or successful at the UK box office?
The three least popular genres at the UK box office were romance, War and Documentary. (in 2013)

 Which film genre had the most films released in 2013-14 (not the most successful but the biggest number of films made)? 
Comedy has had the most films released as 153 comedy films were released in 2013. This was then followed by Drama films with 141 releases and Documentary with 89 releases. The most popular genre, Animation, had 33 films released. 47 Action films were released.


This shows us that Comedy is the most popular genre amongst directors as they had the most films released. However, even with it's large amount of film releases compared to animation and action, Comedy still wasn't the most successful genre. Animation had the least number of films released amongst the top three most successful genres and yet animation done the best. People might look more forward to animation films compared to Comedies as they aren't released as frequent each year around.

Comedy and action are both really broad genres in a way that they both target different audience. Some action films might be targeted at older more mature audience whereas others aren't as gory and offensive. This means that both genres have a really wide and large target audience as they're almost able to target all age-groups. Individual animation films however, all tend to be targeted at families, which also means that each individual film is targeted at all ages. Also, Animation might be more popular amongst females compared to action films.

Which age group made up the largest proportion of cinema admissions in the UK?
The age group that visited the cinema the most ranges from about 15-24 with the Hangover Part III being the most popular comedy film visited by the age range.

Which film was the most popular with the over 50s? What genre is this film?
The most popular film with people over the age of 50 was Sunshine on Leith and Quartet which are both Drama/Comedy films.

Which genres were most popular with men/women?
In 2012. Thriller, action and comedy where the most popular with men (Captain phillips, Star Trek into Darkness) Whereas women had a much broader range of genre (Frozen, About time.) However, in 2013, women did prefer UK films.

7-14 age group, preferred films and genre.
The most popular films for children aged 7-14 were, Wreck-it Ralph, Despicable Me 2 and Monster University which are all animation films.

25-34 age group, preferred films.
People aged 25-34 enjoyed Django Unchained, Fast & Furious 6 and Rush the most.

People from London preferred action films whereas the people from Scotland preferred drama films.

Target audience

What is a 'target audience?'

A target audience is the specific group of people at which a certain product is aimed at. For example, an animated film such as 'Nemo' specifically targets younger audiences as they're likely to enjoy the film more. However, that doesn't mean that everyone who is older won't enjoy the film. 

There are different groups of audiences that a film could target. These could include:

• Gender
• Age
• Ethnic background
• Location (They currently live in/ grew up in)
• Lifestyle & Interests.

Having a target audience helps with the promotion of the film as the promoters will have a good idea of how to design their advertisements or even where to place them. A film targeted towards children might have adverts running on tv channels with cartoon shows. 

It can also help with the production of the film because having a target audience can help the scriptwriters of the script or even influence the story of the film itself.

Blogging task 14

Macro and Micro media analysis (catch me you can, James bond and TOP 123)