Audience Details

Audience Detail (written by Mohamud Madey)

We decided that our chosen genre usually appealed to the unisex young adult age range of about 16-24. However, to prove this we conducted primary and secondary data so that we have a rough idea if our audience would be appealed to this certain type of movie. Since the movie is urban as it is based in the city of London; it would only be common sense if our genre is more mainstream. Also, the codes and conventions of our target audience have similar appeals which are faced paced and suspended belief type movies as well as laid back movies that involve comedy. 

For our primary research, we interviewed 4 people including 2 males and 2 females where each gender had a age range of one older and younger than 24 years old. We noticed that females above the age of 24 where not as interested as males and that all our respondents under 24 would like to watch our movie. Here is the proof of our research.

For our secondary research, we used the BFI statistical yearbook and the YouGov research page and looked at our similar movies inspiration which included the Dark Knight, GTA V and the taking of Pelham 123. This gave us an audience profile of who would be interested in our specific movie. Here is what we obtained: